Focus Areas

3 KEY FOCUS AREAS

1. Commercial Strategy

Defining product/portfolio roadmap, determining appropriate channel strategies and building robust business plans to drive execution

Product & Portfolio Strategy

Defining clear product road map and portfolio strategy ensuring clear (customer + consumer + payor) market fit

Go To Market Strategy

Determining the right channel mix (direct, indirect, e-commerce)  & commercial model based on market / geography / capability

Business Planning

Defining the yearly business plan to drive the commercial strategy with full, investment,
revenue and income (P&L) clarity

2. Commercial Operations

Implementing clear customer focus, defining pricing and commercial policies and driving performance in every sales channel.

Customer Focus

Segmentation & targeting, customer insights development & action, focused sales strategy &  engagement frameworks

Commercial Optimization

Pricing Excellence, commercial terms & agreements, partnership negotiations and management

Channel Management

Distributor management playbook, Key Account Management

3. Sales Excellence

Maximising the impact of sales force (direct/indirect) with clear operational excellence focus.

Sales Force Optimization

Defining the right sales force Size & distribution, training & development (commercial education), incentive planning

CRM

Design and implementation of customer relationship management (salesforce/MS Dynamics)

Sales Cycle Management

Sales coaching, cycle design and action plans

How can we help?

We help MedTech companies stay ahead in a rapidly changing world.
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