About Us
With over 20 years of experience in the MedTech domain – across various geographies (Asia Pacific, Europe, & US) and across various disciplines (Sales, Commercial Strategy, Operations, Pricing, Strategic Planning, marketing, supply chain and procurement) we bring end to end expertise for small and medium sized MedTech companies accelerate their commercial success.
Overview
Blue Box Advancements is led by Ajeesh Ashraf a senior commercial leader with over 19 years of experience in Johnson & Johnson in addition to being a Medtech start-up advisor. Ajeesh brings a wide array of in-depth experience
- Setting up distributors and operating models in South East Asia
- Helping MedTech start-up define product roadmap and strategic plan
- Commercial Excellence for Asia Pacific, from pricing to contract frameworks and best prcactices.
- Commercial Education (Sales training) for development of direct and indirect sales force.
- Key Account Management programs to engage large hospital chains
- Design & deployment of CRM systems & processes in Asia Pacific and EMEA
- Large & complex procurement contracts globally and in EMEA
- Strategic Planning for complex organization with pharmaceutical, Medtech and consumer businesses
- Sales leadership across different portfolios and geographies.
Our People
Meet the team
Stanford Crowley
Senior Manager
Ann Longtin
Consultant
Leonardo Blodwen
Manager
Britany Nathanson
Senior Manager
FAQs
Unlocking the Secrets of Commercial Excellence in MedTech
Achieve Commercial Excellence, unleash MedTech Innovation
What is Commercial Excellence?
Commercial Excellence is
- Defining the right commercial strategy & go to market model
- Operationalising this model with the right processes & frameworks.
- Driving continuous improvement in sales force effectiveness.
Why is Commercial Excellence important for MedTech companies?
The MedTech industry is highly competitive and complex, making it essential for companies to have a strong commercial excellence framework in place to help
- Bring innovative products to market faster and more effectively
- Expand into new markets and customer segments
- Achieve sustainable growth and profitability
How can MedTech companies achieve Commercial Excellence?
There are three key components of Commercial Excellence:
- Commercial Strategy: A well-defined go to market model rooted in fundamental market insight and analysis. This strategy should drive all commercial activities, from product development to sales and marketing.
- Commercial Operations: The right frameworks and processes for key activities such as pricing, contracting, supply chain, inventory, etc.
- Sales Excellence: Design, recruit, educate, train, equip and incentivise the right (direct or indirect) sales team.
What services does your company offer to help MedTech companies achieve Commercial Excellence?
We offer a comprehensive suite of services to help MedTech companies achieve Commercial Excellence. We can help you:
- Develop a commercial/ go to market Strategy
- Implement effective commercial operations
- Build an effective direct / indirect sales team
- Develop and implement pricing strategies
- Develop and execute sales and marketing campaigns
- Provide sales training and coaching
What are the benefits of working with your company?
Blue Box Advancements provides several benefits to MedTech companies, including:
- EXPERTISE: We bring real world hands on industry experience having designed and implemented key commercial excellence programs in leading Medtech companies and start-ups.
- RELEVANCE: We bring our extensive experience to define solutions that are right for you. We do not work with pre-defined templates.
- EXECUTION: We are committed to executing strategies along side our clients.
We invite you to contact us today to learn more about how we can help you achieve Commercial Excellence.
